Custom
Site Redesign without the
Take your tired-looking, under-performing site and turn it into a thing of beauty.
Website Redesign
- get fresh
- get relevant
- get seen
Your Website is Like a Toaster… When it gets old, it will burn your toast!
Websites that are out of date will generally find it near impossible to rank on Google rendering your site about as useful as burnt toast, which is why a complete Custom Website Redesign might be worth consideration.
Furthermore, custom website redesign will have a positive impact on your ranking in Google and other search engines.
It’s all quite simple. People searching online for a product or service that your business provides happens across your website. They like what you have to offer, and they enjoy the user experience your site offers. It is enough for them to feel comfortable trusting your brand. Contact is made, or better still, you gain a loyal customer. Your website redesign has done its job.
Custom Website Redesign is all about taking old, tired looking and slow loading websites and bringing them in line with current best practices. The biggest benefactor of a website redesign is your visitors. Not only will they enjoy a great user experience, but they are also much more likely to become new customers.
Undertaking a custom website redesign project without careful consideration and planning is costly and, quite frankly, a waste of time. The first step is to measure your current website’s performance to see where improvements are needed. However, if you don’t know what to look for, how do you know what needs improvement?
Website Redesign Elements To Consider
There are numerous elements to consider when undertaking a custom website redesign project, though 6 key components are fundamental.
Responsive Design Web Development
Is your site mobile friendly? In other words, do visitors have to zoom or pinch the content to make it readable on their device?
Site Security Web Development
Google expects your site to have SSL security. Are you displaying the green padlock in the browser address bar?
Google Ranking Search Engine Optimisation
Is your website ranking on Google as best it can? Is it ranking on page 1? Your brand needs to be visible to be effective.
Customer Satisfaction User Interface (UI)
Do visitors return to your website? Did they find value in their last visit and consider your website worth revisiting?
Call to Action User Interface (UX)
Are visitors staying on your website, or do they leave without making contact? If a visitor cannot find what they are looking for, they will give up.
Brand Reflection Graphic Design
Your website is a business tool and an essential aspect of brand awareness. Making sure your website reflects your brand is crucial.
Website Redesign Strategy Matters
Redesigning a website can be a strategic move to keep it up-to-date, stay competitive, and meet the changing needs of your audience. Here’s my 17-point guide on how I approach website redesign:
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Set Clear Objectives
Determine the goals you want to achieve with the redesign, such as improving user experience, increasing conversions, enhancing mobile-friendliness, or rebranding.
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Audience Research
Understand your target audience’s needs, preferences, and behaviours. This data will guide your redesign decisions.
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Competitor Analysis
Analyse your competitors’ websites to identify trends and features relevant to your redesign. It’s not copying, it’s research.
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Content Audit
Evaluate your content to identify what should be retained, updated, or removed. Develop a content strategy that aligns with your objectives.
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Information Architecture
Plan the website’s structure, navigation, and content organisation to ensure it’s intuitive and user-friendly.
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Design and Branding
Work on a new design that reflects your brand identity, which includes creating a visually appealing and consistent layout, colour scheme, typography, and imagery.
Plan the website’s structure, navigation, and content organisation to ensure it’s intuitive and user-friendly.
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Responsive Design
Ensure that the website is responsive and mobile-friendly, as considerable users access websites on mobile devices.
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SEO Considerations
Implement on-page SEO best practices, including optimising meta tags, headers, and content while ensuring proper 301 redirects from old URLs to new ones. Read more about SEO.
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User Experience (UX)
Focus on enhancing the user experience through intuitive navigation, fast loading times, and user-friendly forms and interfaces. Learn more with UX Design: The Art and Science of Exceptional UX Design for a deeper understanding.
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Testing and Quality Assurance
Test the website extensively for functionality, compatibility, and usability on different browsers and devices.
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Content Management System (CMS)
If you’re using a CMS, ensure it’s up to date and optimised for your needs. If not, consider a CMS change. I use WordPress exclusively since it is natively optimised and secure.
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Security and Data Backup
Implement security measures to protect your website from cyber threats. Set up regular automatic data backups. Read more about Security and Data Backup.
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Launch and Promotion
Plan a well-coordinated launch and promote the redesigned website through various channels, including social media, email marketing, and SEO.
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Monitoring and Analytics
Continuously monitor the website’s performance and user behaviour using web analytics tools like Google Analytics. Adjust your strategy based on the data you gather.
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User Training
If necessary, train your team on managing and updating the new website, especially if you’ve changed the CMS.
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Feedback and Iteration
Collect feedback from users and team members and use it to make further improvements to the site.
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Maintenance
Regularly maintain and update your website to keep it secure, up-to-date, and aligned with evolving web standards and trends.
Are You Ready For The Next Step?
Let’s be partners! Drop me a line, and let’s see how I can help.
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