Optimisation without the
SEO is a set of strategies and techniques I can help you with to improve your website’s visibility in search engine results.
To keep things affordable, I’ve created 2 packages to suite most situations. Have a lookPricing
Search Engine Optimisation
- enhance your online visibility
You might have unbeatable customer service, a unique selling point, or even the industry’s best-quality product range. But you miss out on sales if potential customers can’t find you on the Search Engine Results Pages (SERPs).
Elemental SEO Componants
I can provide an ongoing Search Engine Optimisation (SEO) strategy for your project, including an effective management program to ensure your site is successful by following elemental SEO components.
To get the best results, you must fully understand your industry and competitors. Such a task requires in-depth market research to gauge your industry’s competition to find gaps we can fill. With this knowledge, we put together a keyword strategy – a list of keywords and long-tails to get you the most online traffic.
During the technical audit, I’ll complete a comprehensive website assessment and provide you with SEO-focused change suggestions. Then, I’ll implement the changes agreed upon.
Meaningful, well-crafted content is crucial in Search Engine Optimisation. Your content strategy must incorporate a list of subject lines, ideas and examples based on keyword research—elements including blogs, guides, articles, videos, checklists, podcasts, eBooks and info-graphics are all valuable additions that offer leverage.
Quality content is the cornerstone of SEO and requires a professional approach. If you have content already, I can implement that, or I can organise killer content for you.
Without measurable metrics, how can you know if you are meeting goals? I set up Google Analytics so you can track the success of the strategies put in place. Given enough time, we can reassess and adjust as necessary.
Fundamental SEO Factors
Ignoring fundamental factors influencing your website’s performance in search engine rankings is fatal to your hopes of being visible online – and the potential for sales. Here are my 22-point fundamentals of Search Engine Optimisation factors:
On-Page SEO Factors
High-quality, relevant, and informative content is essential. It should satisfy the user’s search intent and provide value.
Keyword research and optimisation of your copy with relevant keywords is crucial and includes using keywords in titles, headers, and throughout the content.
Creating descriptive and keyword-rich title tags for each page to help search engines understand the content.
Compelling meta descriptions that summarise the content and entice users to click on your link in the search results.
Header tags help keep page content structured, making it easier for users and search engines to understand the organisation of the page.
User-friendly, descriptive URLs that include keywords when possible tell search engines what the page subject is.
Links between related pages on your website will improve navigation and distribute link equity.
Optimised images with alt tags and relevant file names will make them search engine-friendly.
Fast load time for your website is imperative, as site speed is a known ranking factor. It also affects user experience, keeping them on the page longer—another known ranking factor.
Mobile-responsive and user-friendly sites rank better in the SERPs since search engines penalise those that aren’t.
HTTPS (Hypertext Transfer Protocol Secure) secures your site, a ranking factor for user trust. Also, financial transactions are not possible without HTTPS.
Implementing structured data to help search engines understand your content better can lead to rich snippets in search results.
Off-Page SEO Factors
High-quality, relevant backlinks from reputable websites will help establish authority and credibility. The quality and quantity of backlinks are significant ranking factors.
Activity and engagement on social media platforms can indirectly influence SEO by increasing your website’s visibility.
A positive online reputation can boost your website’s credibility, as search engines consider the trustworthiness of sources.
The quality and quantity of backlinks often influence your domain’s overall authority and credibility.
Optimising local search with accurate NAP (Name, Address, and Phone) information and local citations is crucial for businesses with physical locations.
A user-friendly website with low bounce rates, long dwell time, and easy navigation can positively impact your SEO.
A well-organised and structured website that makes it easy for users and search engines to find content is essential.
Promoting your content through various channels, such as social media, email marketing, and outreach, can help you acquire backlinks and increase visibility.
Domain Level Engagement
Factors like the number of shares, comments, and other engagement metrics can signal content quality and relevance.
When seeking SEO services, choose a professional who knows the intricacies of such a technical subject. From all you have read, it’s easy to see why novices give up. SEO is an ongoing process, and the results may take time to become apparent. Still, it will significantly improve your website’s visibility and increase organic traffic and potential customers.
To keep things affordable, I’ve created 2 packages to suite most situations.Have a Look
If you think I might be a good partner for your project, tell me all about it.
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